With regards to getting better search engine rankings along with a better page rank, everything about your website will count. I am certain you already know that you have to have your website targeted with specific keywords. You most likely also know that creating links to your site will also be able to help you boost your search engine rankings along with your pagerank. Needless to say there are some other things that people need to know about their search engine ranking.
Google’s algorithm utilizes many different factors to decide page positioning, but no one knows all of them, however some are known. And one of these items that folks know is that who you link to can either help or hurt your pagerank with Google as well as your rankings in the search engines. One thing you should understand is that if you’ve got a link to a site that Google has banned you will find that this is a bad thing. Google sends crawlers to Internet sites all the time and when they realize that you have a link directing to a web page that they consider is a bad site they may think that your site is endorsing that web page. At this time Google may ban your website just for linking to that site, or at the very least they will move your web page in their search engine results so nobody will ever find it.
Obviously the exact opposite is also true. I tested this concept to learn how much of a difference it can make to link to these good sites. Every time I added a good link to a website that Google likes, I found that in a short amount of time my website would receive better rankings. There was no established boost, as some sites would move only a few placements while other websites would jump pages at one time.
The simplest way to do this is usually to simply embed a link from a You Tube video right into your site. By doing this not only are you generating a link to You Tube a website that Google owns, but you are also adding video to your content which Google additionally loves. One more thing you can certainly do is to simply add a direct link right back to Google’s home page. By just including these couple of links you will realize that it will help the ranking of your site somewhat quickly.
Another thing you’ll not want to forget about is that linking to bad sites can hurt your rankings. When anybody ever wants to exchange links with you, the first thing you will want to do is to see if that website is indexed in Google. The Internet site itself could have been banned from the Google search engine, which is why it is not indexed. However it’s not always the case, it may just be a new site that is just not listed yet. In any event the link isn’t going to be doing you any good so don’t exchange links with sites that are not indexed in Google.