Niche marketing is a term you will frequently come across brought up on internet chat rooms and forums in connection with ways to make an income online. It’s not a tough concept to understand as it simply refers to a market sub-division where customers are looking to buy particular products or services who can be targeted online. Looking to sell in a smaller niche market can be a more lucrative business model as there are people interested to buy from you but with fewer competitors. We will now look at how to become a niche marketer and put up your own lucrative online business.
Initially, your first task is to identify a lucrative niche market and fortunately, there are sites that can help you do this quite easily. By visiting the Clickbank and Amazon sites, for example, you’ll quickly appreciate that there are a number of possible niches you can research. You can browse through the products conveniently listed in various categories and filter out the best-selling ones. Jot down those products you are interested in for additional research.
Once you have some possible markets to look into, you need to start to do some keyword research to determine if there are niches you can compete in and that have the potential to make you money. Tools to do keyword research are plenty, some no-cost and some you pay for, but the free Google keyword tool is just fine when starting out. The goal of keyword research is to find the longer keyword phrases that are being looked for by reasonable numbers of people in the search engines. These words have sufficient traffic to make it worthwhile targeting them, and ought to have fewer competition in you niche.
As with your initial research, you will want to record the keywords you uncover and then check these to find out if you would be able to compete for the particular terms. This is usually done by putting the keyword phrase in Google’s search bar and placing quotation marks around it as this gives you the amount of web sites you are competing against for that term. Basically, you are attempting to find keywords with fewer competition that still get a modest number of searches. An added advantage of this is that many of these terms can be really specific and as such, you may find people that are ready to purchase rather than those just looking for information.
Having done the research and decided on a possible niche market, you can now begin to build a site using your list of profitable niche keywords. A quick and direct way of building a niche web site is by using the WordPress blogging platform for which there are numerous free templates and plug-ins. If available, you should purchase a domain name that contains one of your keywords or phrases which will help to get your web site higher up in the search engines. Avoid using brand names as this may lead to problems later on.
When you have optimized your site and begin to see traffic numbers increase, you can then consider ways to earn money off your visitors either for a steady income or with a view of selling the web site on later.