When you are a beginner to online marketing, the field can appear very intimidating, especially if you have no prior knowledge of the field. As you go through forums and articles, you’ll find all types of lists about what it takes to be the next big thing. The items on these lists likely all appear to be inconsistent. One will tell you that you should be patient if you desire to be the next big thing. Another will tell you that you should be extremely smart about business if you want to be the next big thing. Nevertheless, others will state that creativity is the ingredient to wild and fabulous success. And, of course, you can’t forget about all of the people stating that all you have to do is pay for their software system if you want to be the next big name in online marketing!
Fact: The rest of these things are essential (not so much the software package, but the others). You must be diligent and smart about business and creative if you desire to get ahead. Obviously, if you are unable to distinctly communicate with buyers and clients, none of the rest of it will basically matter.
Good communication involves more than simply having a convincing sales page. You can find a highly proficient copywriter to create that for you. Good communication is more than having a stunning site with an extensive FAQ section. A seasoned web site designer and writer can give you those. Effective communication requires being good with interpersonal communication and in direct copy as well. So what is it that you need to do?
1. Respond to every email sent to you within 24 hours of it hitting your inbox. We aren’t joking with you. You don’t have to write a novel in the body of every email. All you have to do is tell the original writer that you have read the email and will be responding to it in full shortly. It is a good idea to include a reference to something they’ve written when you do this. This is what will tell the person that you actually care about them and are not an autoresponder.
2. Don’t let the phone ring and ring. Don’t screen calls. If your phone rings, answer it by the third ring. Do this even if you seriously don’t want to talk to the person attached to the caller ID flashing on your screen. There is, however, an exemption to this rule. You do not have to answer your phone 24 hours a day. Instead, just set definite “business” hours during which you are available answer phone calls. Put these hours up on your website and state them in your voice mail message. And, of course, return your phone calls.
3. Follow up with people to make sure that they received your memos, emails, messages, etc. This shows them that you care about your correspondence with them. It will help your clients and buyers trust you even more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clarify anything they need clarified.
Tags: Online Marketing