With all of today’s technological improvements, how we market and sell services and products online, particularly in the IM niche, is always changing. Just a few years ago, sales letters were composed largely of text. Today’s sales letters employ fancy graphics applications and top-notch copywriters. One of the crucial problems is keeping abreast with all these advancements; most recently, it’s the arrival of the video sales letter with which we need to deal with. Rising public awareness of these evolving tactics makes our lives as internet marketers even harder , as the regular person clicks away as soon as he realizes he’s reading a sales letter. Luckily, there’s another new sales strategy that’s working very well to increase conversions these days – the “webinar”, our subject here.
We all know that getting people to trust you and feel comfortable with your advice is essential to your online business success. This kind of trust is tough to come by because of the great numbers of competitors in most niches, and the willingness of many of them to offer questionable products and services with phony claims about their usefulness. But then, there are still numerous ethical marketers who offer great value but they need to have a medium where they can present this. This is why webinars have become such an invaluable tool for a lot of internet marketers. Essentially, a webinar is an online presentation to which you are invited by the product developers themselves or one of their affiliates.
Webinars are scheduled for a particular day and time, and are live Internet events. The format ordinarily takes the form of disclosing invaluable information that shows that the person presenting is seasoned and trustworthy. Sometimes there is more than one presenter, with different folks presenting their diverse areas of expertise. Once the presenter has demonstrated his expertise and earned your trust, you can expect some kind of special offer near the end of the webinar.
Since a webinar can draw individuals from numerous different time zones worldwide, scheduling can be an issue. It is possible to schedule more than one time for the live event but today it is more common to post a recording of the webinar for individuals who could not attend. One means to boost the number of folks who attend the live event is to offer something special to those who do, something beyond what will be available through the replays. Encouraging folks who can’t make the live presentation to see it later is new to the webinar arena. Another nice aspect of recording your webinar is that it can be run and rerun any time you wish, as much as you want, with no further work on your part. Additionally, recording your event for later viewing allows for modifying or fixing any mistakes or glitches before more people watch it.
Bottom line: Take some time and learn a bit about putting on webinars — your bottom line will reward you really well, rest assured.