Generating traffic to your Internet site from the search engines can be divided in to two sections. These parts are usually on-page search engine optimization as well as off-page search engine optimization. Although both of these facets of SEO are very essential, in this article we will be focusing more on the off-page search engine optimization.
Allow me to explain what off page optimization is for anybody who is totally new. This is how you will get your site to rank in the search engines using techniques that do not have anything to do with your web page. Essentially we are talking about creating links to your site which are pointing from other sites. But something you should recognize is that there are many ways to develop these links. We are going to be going through a couple of these link building methods and explaining to you why some of these approaches are better than others.
A few of you may or may not have heard about website directories, but this is the first technique we are going to talk about. A website directory is just a website that operates almost like a search engine, but you need to submit your website to these directories in order to get your website listed in them. And some of those directories can have a terrific page rank so posting your site to them is a great idea. You may not recognize this but there are website directories on the Internet that actually have a page rank of 8, meaning, that would be an amazing link to get. Needless to say quantity also counts, so even if the website directory doesn’t have a high page rank you should still submit your site to it as it is still a web link back to your site.
Now let’s move ahead to utilizing article marketing for backlink building. Article marketing is yet another great way to construct top quality links. And just like Internet site directories you can discover article directories to submit your articles to that have a great page rank. And when you do a little research you will find that the most popular article directories have a page rank of 5 and higher. And whenever you post articles in these directories you will notice that you are getting a number of good links that can really help your site. Not to mention these links will even help to raise the ranking of your own site. We won’t be going through the steps of article marketing here, but you can discover e-books online that will be able to explain to you everything you need to know about article marketing.
Now that you understand backlinks are good for your website, don’t fall for any of those automated backlink softwares that promise you the moon. In regards to these automatic link systems, the tactics they use to build the links could end up damaging your page rank. On the flip side there are software packages out there that can help to speed up your article submissions as well as your directory submissions. Simply using a software to help you with these other tasks you’re going to be saving a lot of time and you will also wind up getting more work done. Leaving you more hours to develop new sites or products.